COCA-COLA - HELP US RECYCLE!
Coca-Cola wanted their main campaign of the year to focus on recycling.
"Let's not waste this summer" was the campaigns focus point. So enjoy the summer but be responsible and recycle! Consumers were able to win an customised Coca-Cola electric car to create even more awareness.
Meanwhile posters of "Don’t buy Coca-Cola, if you don’t help us recycle!" were also placed around the city.
We also focused internally on the shop displays, wobblers and the customer journey of the shopper.
This work was created during my employment at the Make Some Noise Group.