Good news, all playgrounds in the Netherlands are smoke-free as of the 1st of August! Because let's face it, isn't it strange that playgrounds are now smoke-free, but smoking is still allowed at sports clubs and other places where children play?
We developed two TVCs for the the Rookvrij - Hartstichting, KWF Kankerbestrijding en Longfonds.
The TVCs are supported by a presence on social media. Through growth hacking, the (geotargeted) social ads are continuously optimized to achieve the best results. A / B tests and various test cases have been set up constantly to collect as many signatures as possible online in the Netherlands.
The use of location-specific advertisements was one of the success factors for a high conversion rate.
This work was created during my employment at the
Make Some Noise Group.