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Today, H&M has over 3,000 stores in 53 different countries. It is a global brand that offers low cost, but trendy, clothing. To attract the new consumers, also known as the outdoor generation, H&M is launching their new service: The H&M hair salon. Young women can obtain a hairstyle and matching outfit for all occasions.


A strong brand identity and an effective digital strategy are the two key elements to ensure the success of the H&M hair salon’s launch. 

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